Know which enquiries are worth chasing — and stop wasting time on the ones that aren't.
RouleurCo's enquiry qualification workflow assesses every lead the moment it arrives based on what was submitted — vehicle, dates, business name, hire type — routes it to the right nurture track automatically, and flags low-quality enquiries before your hire desk spends an hour on someone who was never going to book.
Every enquiry gets treated the same.
They're not the same.
A business with 3 Transits ready to go next Monday and a student asking about hiring a van for 24 hours both send enquiries. Without qualification, your hire desk spends the same energy on both. One will hire. One will ghost you after asking fifteen questions.
40 min spent on a tyre-kicker
Quoted, answered 8 questions, sent availability — never heard from them again.
Hot lead goes cold
While chasing the tyre-kicker, a genuine commercial customer waited 3 hours for a reply and booked elsewhere.
No visibility on pipeline quality
You can't tell which of your 12 open enquiries are real until you've already worked all of them.
Every enquiry scored the moment it arrives.
RouleurCo evaluates the information submitted in every enquiry — vehicle type, hire dates, business name, hire duration, enquiry source — and assigns a lead score that tells your hire desk exactly where to focus their time. Scoring is based on what the customer provides. The more detail they give, the more accurately the system can prioritise.
Standard scoring is based on form fields — what the customer submitted. An AI-powered scoring layer that analyses freetext messages and engagement patterns is available as an advanced workflow add-on, built during onboarding for operators who want it.
Positive signals — score goes up
These tell you the enquiry is likely to convert.
- Specific hire dates given — they've planned it, they're ready to act
- Business name or company — commercial customer, higher value, repeat potential
- Specific vehicle type requested — they know what they need, not browsing
- Multi-vehicle enquiry — higher value, genuine operational need
- Returned / existing customer — already knows you, high close rate
- Fast reply to your messages — actively engaged, decision close
- Long-term or repeat hire requested — high value, worth fast-tracking
- Enquiry from website form — higher intent than a casual social message
Negative signals — score goes down
These are time-waster flags. Not dealbreakers — but your hire desk should see them.
- No dates, no vehicle, no name — classic early-stage tyre-kicker pattern
- "How much does it cost?" with no context — price shopping only
- No reply to follow-up messages — interest was superficial
- Short hire, personal use, no business need — low value, high admin ratio
- Repeated "just checking" contacts with no booking — pattern of non-commitment
Low-score enquiries go through a qualification sequence first — before your hire desk spends time on them.
Instead of your team spending 30 minutes quoting someone who turns out to be just browsing, RouleurCo sends a short automated qualification sequence that separates genuine enquiries from time-wasters.
- →
Enquiry arrives with low qualification score (<40pts)
No specific dates, no business name, vague request. System flags as unqualified — hire desk is not alerted yet.
Auto-detected on arrival - SMS
Automated qualifying SMS sent immediately
"Hi [name], thanks for your enquiry — to get you an accurate quote, could you let us know: what vehicle you need, your start date, and how long you'll need it for?"
Sent within 2 minutes of enquiry - ?
Did they reply with the details?
RouleurCo monitors the inbox. If they reply with dates, vehicle type and a real name — score is updated automatically.
- ✓
YES — Score updated, routed to hire desk
Qualifying details received. Score recalculated. Enquiry moves to the correct pipeline track and hire desk is notified with full context.
Hire desk involved now — with all the info - ✕
NO reply after 48 hours — marked as low priority
No response to qualifying questions. Moved to a low-priority cold track with a single light-touch follow-up at 2 weeks. Hire desk time protected.
Hire desk not involved — time protected
- Qualifying SMS sent within 2 minutes of enquiry
- Customer replied with full details
- Score recalculated from 8 to 74
- Automatically routed to Hot Track
- Hire desk notified with full context
- Quote sequence started
The patterns RouleurCo flags — before your team gets involved.
🚩 Time-waster signals
These patterns are flagged automatically. Your hire desk sees the alert before responding.
- !
No dates, no vehicle, no name
Three missing qualifiers in one enquiry is the single strongest indicator of a time-waster.
- !
Multiple follow-ups sent, zero response
Two or more automated follow-ups sent with no reply. Engagement has dropped to zero — the enquiry is flagged as inactive.
- !
Price-only enquiry with no qualifying detail
No vehicle type, no dates, no business context — just asking for a price. Combined with other missing fields, this scores low and triggers the qualification workflow first.
- !
Third or fourth enquiry with no previous booking
Patterns of repeated non-commitment are logged. Your hire desk sees the history before replying.
- !
No reply to two qualifying questions
If they won't answer two simple questions to get a quote, they're not serious about hiring.
What happens when a time-waster is flagged
- Hire desk sees the flag and context before spending any time on the enquiry
- Suggested response templates for common time-waster scenarios
- One-click option to archive the enquiry with a reason
- Archiving feeds into data — you can see how many time-waster enquiries arrive per week and from which sources
This isn't about ignoring people
Some low-score enquiries become real hires once they get information. RouleurCo doesn't block them — it protects your hire desk's time by handling the early qualification automatically, so they only get involved when there's a genuine opportunity.
The goal is simple: your best people spend their time on your best leads.
Spend your time on the enquiries worth chasing.
Every enquiry scored, sorted and routed the moment it arrives. Your hire desk sees the best leads first — and time-wasters never make it past the qualification sequence.