Not every enquiry converts this week. Most operators treat them all the same. RouleurCo doesn't.
Separate pipelines for hot leads, slow-burn enquiries, and long-term prospects — each with its own nurture sequence, its own pace, and its own triggers. Nobody slips through. Nobody gets pestered.
Most operators run a single pipeline — and lose half their potential hires in it.
An enquiry comes in. You send a quote. They don't reply immediately. Your follow-up sequence fires — once, maybe twice — and then the lead goes cold. You move on.
But some of those leads weren't gone. They were just slow. A contractor who needs vans in 6 weeks. A business owner comparing costs for a decision next quarter. A growing company not ready to commit yet.
Treated the same as a hot lead, they get pushed too hard, too fast, and then abandoned. A properly structured multi-pipeline approach captures the ones your current process loses.
“We had a contractor come back 8 weeks after their original enquiry and book 4 Transits for 3 months. Under our old system, we’d have stopped following up after two weeks.”
Every enquiry gets the right treatment.
At the right pace.
RouleurCo sorts enquiries into three tracks based on how you categorise them — each with its own automated nurture sequence, timing and messaging.
Ready to hire. Needs fast, structured follow-up.
The customer needs a vehicle soon. They've enquired, they're comparing options, and they'll decide quickly. This track is fast-paced — every touchpoint is close together to stay top of mind while they're deciding.
- Quote sent within the day
- SMS follow-up at 24 and 48 hours
- Email follow-up with quote attached at 72 hours
- Final touch at day 5 — then marked as cold if no reply
Interested but not ready. Needs patient, consistent follow-up.
They've enquired but are planning ahead. A project starting in 3 weeks. A busy period coming up. They're not comparing options right now — they need to be kept warm without being hassled.
- Quote sent, space given to consider
- Friendly check-in SMS at day 7
- Value-led email at day 14 — no pressure
- Personal follow-up at day 21
- Final offer at day 28
Long-term prospect. Needs light-touch, long-game nurturing.
They're not ready yet. A budget review coming up. A contract they're waiting on. They enquired speculatively. Under most systems, they'd be forgotten. RouleurCo keeps them warm on a slow, non-intrusive schedule.
- Quote held on file with no pressure
- Light check-in every 3–4 weeks
- Relevant content or availability update
- Triggered re-engagement when the time window opens
Every enquiry sorted automatically — or with one click.
When an enquiry arrives, RouleurCo can auto-assign it to a pipeline track based on the information in the enquiry — hire dates, lead time, vehicle type, or customer type.
Or your hire desk can manually categorise it in one click. Either way, once an enquiry is in a track, the right sequence starts running automatically. No manual follow-ups to schedule. No reminders to set.
| Signal | Auto-track | Why |
|---|---|---|
| Start date: this week or next | Hot | Urgency is high — fast follow-up needed |
| Start date: 2–4 weeks away | Warm | Considering, not yet deciding |
| Start date: 6+ weeks or unknown | Slow Burn | Long-game nurturing only |
| Returned customer | Hot | High intent — already knows you |
| First contact, large fleet need | Warm | Needs consideration — worth nurturing |
| Speculative / "just checking prices" | Slow Burn | Not ready — don't push, stay visible |
Separate pipelines for every part of the business.
RouleurCo doesn't limit you to one pipeline for enquiries. You can run separate pipelines for different parts of your operation — all managed in the same system.
Account Management Pipeline
Track your existing business accounts separately. Know when contracts are up for renewal, when a fleet account hasn't been active, when to offer a loyalty deal.
Re-engagement Pipeline
Customers who hired 6–12 months ago and haven't been back. Automatically placed in a re-engagement sequence with a timely offer at the right moment.
Post-hire Review Pipeline
Automatically ask for a review 24 hours after hire ends. Customers who leave reviews are then tagged for a loyalty follow-up. All automated.
Two types of lost hire.
Two different campaigns.
Most hire desks treat a cold enquiry and a lapsed customer the same way — they don't contact them at all. RouleurCo runs separate, targeted campaigns for each.
Enquiries that went cold
They asked for a quote. You sent one. They went quiet. Under most systems, that's the end of it. Under RouleurCo, it's the start of a re-engagement sequence.
These contacts already know your business — they reached out once. The barrier to re-engaging them is much lower than generating a completely new enquiry.
- Triggered automatically after a set number of days with no response
- SMS and email sequence — different message, different angle
- Soft re-engagement tone — not a chase, a check-in
- Offer hook at the final touchpoint — availability, seasonal deal, or fleet update
- Unresponsive contacts tagged and moved out of the active pipeline
Past hirers who haven’t returned
They hired from you before. Maybe once, maybe several times. Then they stopped. You don’t know if they switched to a competitor, changed need, or just forgot about you. A well-timed re-engagement campaign finds out.
A past hirer is your warmest possible lead. They’ve already used your service, they trusted you with a booking, and they know how you work. Re-engagement campaigns convert these at a significantly higher rate than cold outreach.
- Triggered automatically after X months with no new hire activity
- Personalised to their hire history — vehicle type, frequency, last hire date
- Email and SMS campaign with a "we miss you" angle
- Loyalty offer or preferred rate hook at the close
- Repeat hirers tagged for account management pipeline
Most independent hire desks have months of cold enquiries sitting in their inbox that have never been followed up a second time.
RouleurCo re-engagement campaigns turn that backlog into a revenue opportunity — automatically, without your team having to do anything.
More hires from enquiries you'd normally lose.
Most operators have a graveyard of enquiries in their inbox. Leads that asked for a quote, got one, and never heard back again. Those leads haven't gone cold — they've just been neglected. Multi-pipeline nurturing is how you recover them.
No enquiry abandoned prematurely
Every lead stays in an active nurture sequence until they convert, opt out, or are manually closed.
Sequences run without staff involvement
Once categorised, the right messages go out at the right time. Your hire desk doesn't need to remember anything.
Full pipeline visibility
See every live enquiry, what track it's on, what stage it's at, and what's coming next — all in one view.
Stop losing the slow ones.
Multi-pipeline nurturing recovers the enquiries your current process abandons. Founding operators get the full setup included.