Create, schedule and publish social content — without leaving RouleurCo.
Most rental companies know they should be posting regularly. Almost none of them do — because it's one more thing to manage in a separate tool. RouleurCo brings social scheduling into the same system as your CRM and inbox.
Most independent rental companies are invisible on social. Their competitors aren't.
Social media is how local businesses stay visible between hires. A consistent presence on Facebook and Instagram keeps you front of mind when customers are ready to book. But it requires time and a separate tool — so it doesn't happen.
- ~Post randomly when someone remembers — no consistency
- ~No content planned in advance — always reactive
- ~Login to Facebook separately, then Instagram separately
- ~Post performance never checked — no idea what's working
- ~Comments on posts go unanswered — missed enquiries
- ~Social presence looks dormant — customers question whether the business is active
- Content planned and scheduled weeks in advance
- Post to Facebook and Instagram from one place
- Content calendar visible across the whole team
- Comments and DMs from posts land in the unified inbox
- Consistent presence without daily effort
- Social activity tied to your CRM — leads from posts are captured
Create once. Schedule across platforms. Done.
The social planner in RouleurCo lets you write a post, add an image, pick your platforms, and schedule it — all in one place. Posts go out automatically on the date and time you set.
- 1
Write your post
Create your content directly in RouleurCo. Add images, write your caption, include any relevant hashtags. All in one editor.
One editor — all platforms - 2
Choose your platforms
Select where the post goes — Facebook Page, Instagram, or both. Platform-specific previews show exactly how it'll look before it goes live.
Facebook + Instagram - 3
Schedule or post immediately
Pick a date and time for the post to go live — or publish it immediately. The content calendar shows all your upcoming posts in one view.
Schedule weeks ahead - 4
Replies and DMs flow into your inbox
Comments and direct messages from your posts land in the unified inbox alongside all your other conversations. No separate apps to monitor.
Fully connected to your inbox
Content that works for a hire desk.
You don't need a marketing team. Rental businesses have plenty of natural content — it just needs to be captured and scheduled consistently.
Fleet showcases
A photo of a clean Transit, a new addition to the fleet, or vehicles being prepared for a big job. Visual, easy to produce, performs well on both platforms.
Customer highlights
With permission, share a customer's job or project that used your vehicles. Builds credibility and social proof with other local businesses.
Availability windows
Let your audience know when vehicles are available — especially around busy periods or bank holidays. Direct route to last-minute bookings.
Hire tips and advice
What size van do I need for a house move? What licence do I need for a 3.5t vehicle? Simple, useful content that builds trust and drives search traffic.
Reviews and feedback
Share positive Google reviews as social posts. Permission-based, brand-building, and requires almost no effort to produce.
Seasonal and industry news
BVRLA data, industry changes, local business news relevant to your audience. Positions your business as an informed, engaged operator.
Social isn't separate. It's part of the same system.
The most important thing about RouleurCo's social tool isn't the scheduling — it's the integration. Comments on your posts and DMs from social platforms don't disappear into a separate app. They land in your unified inbox alongside every other customer message.
A customer comments “do you have a Transit available this weekend?” on your Facebook post. That comment appears in your inbox. You reply. The conversation is linked to their contact record if they've enquired before. One system. One place.
- Post comments land in the unified inbox
- Instagram and Facebook DMs from social activity captured automatically
- Enquiries from posts linked to CRM records
- Full visibility of social-driven leads in the pipeline
The full social media feature set.
Content calendar
Plan and schedule posts weeks in advance. See everything in one view — drafted, scheduled, and published. The whole team can see what's coming.
Post creation and editing
Write captions, upload images, and preview posts for each platform before scheduling. All in one editor — no switching between apps.
Facebook integration
Connected to your Facebook Business Page. Posts published, scheduled and monitored. Comments and DMs captured in your inbox.
Instagram integration
Schedule to Instagram feed from the same interface. Images and captions prepared in advance, posted automatically at the right time.
Engagement tracking
See which posts are getting reach, comments and clicks. Understand what content your audience responds to without leaving the platform.
Inbox integration
Every comment, reply and DM from your social posts flows into the unified inbox. Social enquiries handled the same way as every other channel.
Stay visible. Stay consistent. Win more local hires.
Schedule weeks of social content in one sitting — connected to your inbox so every enquiry from social is captured and followed up automatically.